January 30, 2013

Sport Chek, Canada’s leading sporting goods retailer and the Official Sports Store of Canada’s Olympic Team, today unveiled a game-changing retail lab. Located on Yonge Street in Toronto, the store delivers the perfect mix of great products, expert staff and next-in-class digital innovation for an unparalleled shopping experience. Included in that digital innovation is the Fanzones System.

On the 2nd floor of this game changing retail store is a 22 inch touch screen providing customization of Toronto Maple Leafs, Toronto Blue Jays and Team Canada Jerseys. Silver Crystal Sports in conjunction with Sport Chek is revolutionizing retail through its digital technology.

To view a video of the Retail Lab by Sport Chek please click on the video below.